DATA PROTECTION POLICY – FANG LLC
Last Updated: July 3, 2026
FANG LLC ("we," "us," or "our") is committed to protecting the personal data of our customers, website visitors, and business contacts. This Data Protection Policy explains how we collect, process, store, and protect data through our website at fangllc.com and the third-party tools and platforms we use to operate our business.
This policy should be read alongside our Privacy Policy, Terms & Conditions, Age Verification Policy, and Shipping & Returns Policy, all of which are incorporated by reference. In the event of any conflict, the Terms & Conditions shall govern.
Scope
This policy applies to all personal data collected and processed by FANG LLC through:
Our website at fangllc.com
Our customer relationship management and marketing platform (Go High Level)
Our analytics and behavior tracking tools (Google Analytics, Google Search Console, Microsoft Clarity)
Our social media platforms (Facebook, Instagram, X/Twitter, YouTube, and others)
Any other digital tools or third-party services used to operate our business
What Is Personal Data
Personal data means any information that identifies or could reasonably be used to identify a natural person. This includes but is not limited to:
Name, email address, phone number, and mailing address
Date of birth and government-issued ID information (collected for firearms and ammunition purchases)
IP address, device identifiers, browser type, and operating system
Browsing behavior, session recordings, heatmap data, and interaction patterns on our website
Purchase history, transaction records, and order details
Communications sent to or received from FANG LLC
Social media profile information where you interact with FANG LLC accounts
Data We Collect and Why
Order and Transaction DataWe collect name, address, payment details, date of birth, and government ID information to process orders, verify age and eligibility, complete FFL transfers, and maintain legally required records. This processing is necessary for legal compliance and contract fulfillment.
Account DataIf you create an account at fangllc.com, we collect your email address, password (stored in encrypted form), and account preferences to provide account functionality and personalize your experience.
Analytics and Behavioral DataWe use Google Analytics, Google Search Console, and Microsoft Clarity to understand how visitors use our website. These tools collect data such as pages visited, time on site, clicks, scroll depth, session recordings, and heatmaps. This data is used in aggregate and/or pseudonymous form to improve our website and marketing performance.
Marketing and CRM DataWe use Go High Level as our customer relationship management (CRM) and marketing automation platform. Data including your name, email address, phone number, purchase history, and communication history may be stored and processed in Go High Level to manage customer relationships, send marketing communications, and automate follow-up workflows. You may opt out of marketing communications at any time.
Social Media DataWhen you interact with FANG LLC on social media platforms — including liking, commenting, sharing, or messaging — those platforms collect and process data in accordance with their own privacy policies. FANG LLC may receive aggregated insights and limited interaction data from social media platforms. We do not control the data practices of social media platforms and encourage you to review their individual privacy policies.
Third-Party Data Processors
FANG LLC uses the following third-party tools and platforms that may process personal data on our behalf or independently. Each operates under its own privacy and data protection terms.
Platform
Purpose
Data Processed
Privacy Policy
Google Analytics
Website traffic analysis
IP address, browsing behavior, device info
policies.google.com/privacy
Google Search Console
Search performance monitoring
Search queries, click data, indexed URLs
policies.google.com/privacy
Microsoft Clarity
Session recordings, heatmaps, behavior analytics
IP address, mouse movements, clicks, session data
privacy.microsoft.com
Go High Level
CRM, email/SMS marketing, automation
Name, email, phone, purchase history, communications
gohighlevel.com/privacy
Facebook / Meta
Social media, advertising
Profile data, interaction data, ad engagement
facebook.com/policy
Social media
Profile data, interaction data
privacycenter.instagram.com
X (Twitter)
Social media
Profile data, interaction data
twitter.com/privacy
YouTube / Google
Video content
Viewing data, interaction data
policies.google.com/privacy
UPS / FedEx / USPS
Order fulfillment and shipping
Name, address, order details
See carrier privacy policies
Payment Processors
Transaction processing
Payment card data, billing address
See processor privacy policies
FANG LLC enters into data processing agreements with third-party processors where required and selects vendors who implement reasonable data protection safeguards.
Google Analytics
Our website uses Google Analytics (GA4), a web analytics service provided by Google LLC. Google Analytics uses cookies and similar tracking technologies to collect and analyze information about how visitors use our website. The data collected includes IP addresses (anonymized where applicable), device type, browser, pages visited, session duration, referral source, and conversion events.
Google processes this data as a data processor under Google's Data Processing Terms. Data collected through Google Analytics may be transferred to and stored on Google servers in the United States and other countries. Google may also use this data for its own purposes in accordance with its privacy policies.
You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout, or by managing your cookie preferences through our cookie consent banner.
Microsoft Clarity
Our website uses Microsoft Clarity, a behavior analytics tool provided by Microsoft Corporation. Microsoft Clarity uses cookies to collect session recordings, heatmaps, click maps, and scroll depth data. This tool helps us understand how users interact with our website so we can improve the user experience.
Microsoft Clarity may collect your IP address, device identifiers, mouse movements, clicks, scrolling behavior, and pages visited. Session recordings may capture interactions with page content but are configured to mask sensitive input fields including passwords and payment information.
This data is processed by Microsoft under its privacy policy and data processing terms. You may opt out of Microsoft Clarity tracking by managing your cookie preferences through our cookie consent banner.
Go High Level (CRM and Marketing Automation)
FANG LLC uses Go High Level as its CRM, email marketing, and SMS marketing platform. When you purchase from us, create an account, or subscribe to our communications, your contact information and interaction history may be stored in Go High Level and used to:
Send transactional emails and order updates
Send marketing emails and SMS messages where you have consented
Automate follow-up communications related to your account or purchases
Track communication history for customer service purposes
You may opt out of marketing communications at any time by clicking the unsubscribe link in any email, replying STOP to any SMS, or contacting us directly at [email protected]. Opting out of marketing communications will not affect transactional communications necessary to fulfill your order.
Go High Level processes data as a data processor under its own data processing and privacy terms. Data may be stored on servers in the United States.
Social Media Platforms
FANG LLC maintains business accounts on social media platforms including Facebook, Instagram, X (Twitter), and YouTube. When you interact with our social media content, the respective platform collects and processes data in accordance with its own privacy policy, over which FANG LLC has no control.
FANG LLC may use social media advertising tools, including Facebook Pixel and similar technologies, to deliver targeted advertisements to users who have visited our website or engaged with our content. These tools use cookies and device identifiers to match website visitors with social media users for advertising purposes. You may manage your advertising preferences through each platform's settings or through our cookie consent banner.
FANG LLC does not sell personal data to social media platforms. However, data you voluntarily share on social media platforms, including in public comments or messages, is subject to those platforms' own data practices.
Cookies and Consent
Our website uses cookies and similar tracking technologies for the following purposes:
Essential Cookies — Required for core website functionality; no consent required
Analytics Cookies — Used by Google Analytics and Microsoft Clarity to analyze website usage; consent required
Marketing and Advertising Cookies — Used for targeted advertising through social media and ad platforms; consent required
CRM and Functionality Cookies — Used by Go High Level and similar tools; consent required where applicable
A cookie consent banner is displayed to website visitors. Non-essential cookies are not activated until consent is given. You may withdraw or modify your consent at any time through the cookie preference center on our website. Withdrawing consent does not affect the lawfulness of any processing carried out prior to withdrawal.
We do not currently respond to browser-level "Do Not Track" signals, but we do honor opt-outs made through our cookie consent mechanism.
Data Retention
FANG LLC retains personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Our general retention practices are as follows:
Order and transaction records — Retained for a minimum of 7 years to comply with tax and financial recordkeeping requirements; ATF-related records retained in accordance with federal firearms regulations
Customer account data — Retained for the life of the account plus 3 years after account closure
Analytics data — Retained in accordance with the settings and policies of the respective analytics platform (e.g., Google Analytics default data retention)
CRM and marketing data — Retained until you opt out or request deletion, subject to legal retention requirements
Age verification and government ID data — Retained in accordance with ATF and applicable state recordkeeping requirements
When data is no longer required, we will securely delete or anonymize it.
Data Security
FANG LLC implements the following security measures to protect personal data:
SSL/TLS encryption for all data transmitted to and from our website
Encrypted storage of passwords and sensitive account credentials
Restricted employee access to personal data on a need-to-know basis
Secure payment processing via PCI-DSS compliant third-party payment processors; FANG LLC does not store full payment card numbers
Regular review of third-party vendor security practices
Firewall and access controls on systems containing personal data
No method of transmission over the internet or electronic storage is 100% secure. In the event of a data breach that may affect your personal information, FANG LLC will notify affected individuals and applicable authorities as required by applicable law.
Sensitive Data — Firearms Purchasers
FANG LLC recognizes that data related to firearm ownership is sensitive. We take additional precautions with government-issued ID information and purchase records collected in connection with firearms and ammunition sales, including:
Limiting access to this data to authorized personnel only
Retaining this data only as required by law
Not using firearms purchase data for marketing profiling beyond what is necessary for legitimate business operations
Cooperating with law enforcement only as required by law or court order
FANG LLC does not share customer firearms purchase records with social media platforms, advertising networks, or data brokers.
Your Privacy Rights
Depending on your state of residence, you may have rights regarding your personal data. Please refer to the Your Rights section of FANG LLC's Privacy Policy for a full description of applicable rights, including rights under the Texas Data Privacy and Security Act (TDPSA) and the California Consumer Privacy Act (CCPA/CPRA).
To submit a data rights request, contact us at:
Email: [email protected]
Phone: 817-646-5252
We will respond within 45 days. Certain data, including ATF-required records, may not be deleted regardless of a deletion request due to mandatory legal retention obligations.
International Data Transfers
FANG LLC is based in the United States and processes data primarily in the United States. Some of our third-party processors — including Google, Microsoft, and Go High Level — may transfer and store data on servers located outside the United States. Where such transfers occur, we rely on the data processing terms and applicable transfer mechanisms of those processors.
FANG LLC does not knowingly process personal data of individuals located in the European Economic Area (EEA), United Kingdom, or Switzerland, and our products and services are not directed to those jurisdictions. If you believe you are subject to GDPR or equivalent regulations, please contact us before placing an order.
Children's Data
FANG LLC does not knowingly collect personal data from individuals under the age of 18. Our website and services are intended only for adults who meet the applicable age requirements for regulated product purchases. If we become aware that we have inadvertently collected data from a minor, we will delete it promptly. Please contact us at [email protected] if you have concerns.
Changes to This Policy
FANG LLC reserves the right to update this Data Protection Policy at any time. Changes will be posted on this page with a revised "Last Updated" date. Material changes will be communicated via email or a prominent notice on our website where required by law. Continued use of our website following any update constitutes acceptance of the revised policy.
Contact Us
For questions, data rights requests, or concerns about this Data Protection Policy, contact:
FANG, LLC
1015 E. Dallas Street, Suite 1C
Mansfield, TX 76063
Phone: 817-646-5252
Email: [email protected]
Website: www.fangllc.com